TR
11111

COURSE INTRODUCTION AND APPLICATION INFORMATION

mt.fadf.ieu.edu.tr

Course Name
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
Spring
Prerequisites
None
Course Language
Course Type
Required
Course Level
-
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives
Learning Outcomes The students who succeeded in this course;
  • will be able to analyse a brand´s architecture by identifying
  • will be able to identify target groups (trend-modern-classic-exclusive)
  • will be able to identify visual marketing tools (typo, colour, graphics)
  • will be able to identify visual marketing media (web, print, display)
  • will be able to identify retail design (retail architecture, store facades, fixtures and merchandise carriers)
  • will be able to identivisual merchandising (product amount, product placement and product display)
Course Description

 



Course Category

 Core Courses
Major Area Courses
X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 08.02. Lecture: Fashion Marketing
2 13.02. Lecture: Visual Merchandising/ Marketing Campaign 15.02. Lecture: Visual Merchandising/ Instore, Window Display Presentation 1 development
3 20.02. Fieldtrip: Campaign Design, Visual Merchandising and Window Display 22.02. Presentation 1: Fieldtrip Retail Design and Window Display (10%) Presentation 1 development
4 27.02. Development: Campaign Design 01.03. Presentation 2: General Campaign Design (10%) Presentation 2 development
5 06.03. Development: Campaign Design including Window Display 08.03. Presentation 3: Window Display Concept (10%) Presentation 3 development
6 13.03. Campaign Design - Window Display Set-Up (Prototypes) 15.03. Campaign Design - Window Display Set-Up (Prototypes) Campaign development
7 20.03. Application 1: JURY Campaign Design - Window Display (20%) 22.03. STACKMANN FIELD TRIP/ GERMANY Campaign development
8 27.03. Fashion/ Lifestyle Brand Development / Product Range, Market Segment 29.03. Fashion/ Lifestyle Brand Development / Target Market, Target Customer Brand/ Campaign development
9 03.04. Fashion/ Lifestyle Brand Development / Competitor Analysis, Specialization 05.04. Fashion/ Lifestyle Brand Development / Visual Identity (Logo and CI) Brand/ Campaign development
10 10.04. Fashion/ Lifestyle Brand Development / Retail Design (Facade / Interior) 12.04. Fashion/ Lifestyle Brand Development / Opening Campaign,Wind.Display Brand/ Campaign development
11 17.04. Review Presentation of Fashion/ Lifestyle Brand 19.04. Application 2: JURY Fashion/ Lifestyle Brand Development (20%) Brand/ Campaign development
12 24.04. Window Display Preparation, Brand Booklet, Brand Website 26.04. Window Display Preparation, Brand Booklet, Brand Website Display development
13 01.05. HOLIDAY 03.05. Window Display Preparation, Brand Booklet, Brand Website Display development
14 08.05. Window Display Preparation, Brand Booklet, Brand Website 10.05. Window Display Preparation, Brand Booklet, Brand Website Display development
15 15.05. Window Display Set-UP (Submission of Brand Booklet, Brand Website) 24.05. Project: Final JURY (30%)
16 Review of the Semester
Course Notes/Textbooks Olins, W. (2008) “The Brand Handbook” Thames& Hudson Ltd, London, UK. Twemlow, A. (2006) “Grafik Tasarım Ne İçindir?” Yem Yayın, RotoVision Sa, September, 2008, Istanbul. Colborne, R. (1996) "Visual Merchandising: The Business of Merchandise Presentation, Delmar, UK. Bou, L. (2008) "This is Visual Merchandising", Instituto Monsa de Ediciones Morgan, T. (2008) "Visual Merchandising: Windows and InStore Displays for Retail", Laurence King Publishers, UK Guerin, P. (2005) "Creative Fashion Presentations", Fairchild Publications, NY
Suggested Readings/Materials

Guests: Experts from companies are invited to discuss current issues in product management. Magazines: "VOGUE", "HARPER`S BAZAAR", "ELLE", "VISUAL MERCHANDISING AND STORE DESIGN" Web Sites: "Textilwirtschaft.de", "WGSN.com"

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
2
40
Presentation / Jury
3
30
Project
1
30
Seminar / Workshop
Oral Exam
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
5
70
Weighting of End-of-Semester Activities on the Final Grade
1
30
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
2
32
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
6
Study Hours Out of Class
15
8
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
2
Presentation / Jury
3
19
Project
1
25
Seminar / Workshop
Oral Exam
Midterms
Final Exams
    Total
330

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
 Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to independently develop and design a collection.

 X
2

To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products.

 X
3

To have  a research oriented awareness of design, and being able to do design research individually.

 X
4

To be able to use a foreign language at a good and advanced level.

 X
5

To develop entrepreneurship- and managerial skills for a future professional practice.

 X
6

To be able to follow, observe and analyze the news issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice.

 X
7

To have an ability to use digital information and communication technologies at a level that is adequate to the discipline of fashion design.

 X
8

To recognize, analyze and integrate within their practice the particular local and regional needs and developments of their profession.

 X
9

To develop an ongoing analytical and professional approach to academic and design research.

 X
10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest.

 X
11

To be able to understand, interpret and apply theoretical  knowledge in fashion design.

 X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

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